Assoc Mgr Marketing

Position Title: Associate Manager Marketing       

Reports to Title: Sr. Brand Manager       

Dept / Function: Marketing LATAM         

Location: San Juan, PR

Summary:

The primary purpose of this position is to manage brand strategy for Puerto Rico and Export countries, by monitoring performance (sell in/P&L and sell out); set a portfolio strategy/management and communication/activation for the Hershey portfolio of “Young Brands” (including Ice Breakers, Jolly Ranchers, Reese’s, Kisses…).

• Lead the brand plan execution, assuring synergies and alignment with the trade marketing and sales team.
• Establish a portfolio/pipeline strategy for a sustainable growth
• Support the marketing manager with the necessary analysis of the “Young Brands”: Ice Breakers, Jolly Rancher, Reese’s in LATAM.
• Help boost the communication plan with investment synergy, to strengthen brand awareness and market share leadership thru massive and relevant omni-channel presence (digital, e-commerce, DIY and in-store).
• Drive the marketing agenda, leading the PR and Exports commercial team with strong matrix-stakeholder management.

Key responsibilities:

• Implement the action plans within the cross-functional team by assuring launch dates across the new latam markets. Propel full alignment with the commercial team across markets, assuring superior execution.
• Implementation of the strategy, which includes support in the core portfolio definition per market, integrated commercial plan, product renovation, packaging and re-packaging, local communication, promotions. Ensure trade marketing executes according to plan. Lead the multiple-markets brand activation plan to make the defined strategy happen and reach the committed key performance indicators.

• Perform the necessary analyzes to support the IBM cycle. Assure regional brand strategy alignment and justify differences for local needs when needed.
• Manage advertising and digital media agencies processes: Briefings, Weekly Status Meetings, Post Buys, New Proposal Evaluation, Feedback, Campaign reviews, etc.
• Run C/ARB process for the LATAM (except Brazil) advertising strategy in a timely fashion to avoid execution delay.
• Connect with Brand Manager team from US & Brazil to align strategy, insights and campaigns for Young Brands.
• Billing Process aligned with DME Champion

Main Duties:

• Support with analysis to the IBM process: demand review, portfolio review and monthly business review. Closely track execution: sell in, sell thru, sell out and market share dynamics.
• Prepare monthly score-carding to report project status and execution results.
• Monitor performance and share critical results, risks and opportunities.
• Implement strategic omni-channel multi-markets brand planning for Hershey  “Young Brands”.
• Interact with insights & innovation to understand current and future initiatives that can impact the HSY activation program execution.
• Interact with PLC to understand timelines, risk and impact assessments.
• Manage advertising and digital media agencies processes: Weekly Status Meetings, Post Buys, New Proposal Evaluation, to fully integrate the HSY brand voice across multiple-markets and the omni-channel. Promote DME synergies across markets.
• Run C/ARB process for the LATAM (except Brazil) Young Brands advertising strategy in a timely fashion to avoid execution delay
• Connect with Brand Manager team from US & Brazil to align strategy, insights and campaigns for Young Brands.
• Collaborate in the Billing Process.
• Interact with different markets within LATAM to identify opportunities and ensure successful execution.
• Identify, implement continuous improvements for processes propelling sinergies across markets.
• Self-drive
• Problem solving
• Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand
• Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion and experience matters
• Must have a strong understanding and knowledge of all social media platforms
• Multi-tasker who creatively and effectively solves problems
• Must be fluent in Spanish and English

Education:

Bachelors Degree in Marketing/Business.

Experience:

5-7 years of experience in Brand Building, Marketing or Trade Marketing.  Having worked with projects, implementing a communication plan and a go to market plan. Ideal to have worked in a consumer goods company.

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