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Brand Manager Brazil

Posted Date:  Jul 27, 2026
Requisition Number:  129824

Location: Sao Paulo (Hybrid work model, combining on-site and remote work.)
English: Fluent
Spanish: Fluent
The candidate should be able to confidently deliver presentations and actively participate in meetings in both languages. Strong verbal communication skills are required to effectively communicate with diverse audiences in English and Spanish.

About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. 


Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. 


The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

 

How will you fit in the big picture?

The Brand Manager will lead the end-to-end management of the Reese’s and Io-Iô brands in Brazil. This role serves as the consumer champion and business owner for the brands, driving growth through consumer insights, portfolio strategy, innovation, communication, and commercial execution. The successful candidate will shape both short- and long-term brand strategies while delivering strong business and brand performance.
 

What will you do?

  • Lead consumer-centric decision making by translating consumer, shopper, and market insights into growth opportunities and business strategies.
  • Drive brand growth across revenue, profitability, market share, and brand equity while setting the strategic direction for Reese’s and Io-Iô.
  • Develop and execute integrated communication, media, PR, social, and activation plans to strengthen brand awareness and consideration.
  • Manage portfolio strategy, category performance analysis, and innovation opportunities in partnership with cross-functional teams.
  • Build strong partnerships with agencies, Sales, Trade Marketing, and Commercial teams to ensure exceptional in-market execution.
  • Lead seasonal business strategies, support pricing and profitability discussions, and influence key leadership decisions through strategic recommendations.

 

Minimum Requirements

Experience:

  • 7+ years of experience in Marketing, Brand Management, Consumer Insights, Category Management, or related marketing functions.
  • Proven experience leading brand strategy, communications, and business performance.
  • Experience working with consumer and category data tools such as Nielsen, Kantar, Power BI, or similar platforms.
  • Experience managing agencies and collaborating across functions to deliver business results.
  • FMCG or Consumer Goods experience preferred.

 

Education:

  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • Fluent English required. 
  • Spanish language skills preferred.

 

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
 
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility
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