Sr Marketing Manager - APAC

Sr Marketing Manager - APAC (based in Singapore)

Summary:  

As APAC Sr. Marketing Manager working at the Hershey company, you will play a leadership role throughout the corporation. Working in Brand Management at Hershey’s means being more than just a marketer, it means being a total business owner. You will lead iconic national brands, identifying consumer, shopper, and customer insights and executing marketing plans that will grow your brand and set it up for future success.

To effectively perform his or her duties, the marketing manager must be proficient in all of the following key qualities as defined by the Hershey Company: 

1. Leadership
2. Problem Solving
3. Communication
4. Initiative and Follow-through
5. Accountability
6. Collaboration
7. Creativity
8. Technical Mastery

Major Duties and Responsibilities:

Marketing Execution Leadership and Management

• Developing and implementing Annual Business Reviews and Marketing Plans based on strong consumer insights
• External and internal assessments of the business environment, competitors, customers, market trends, and implications to our brands
• Work with consumer insights teams to direct consumer research and ensure that key insights and learnings are captured, and actions taken.
• Lead the development and execution of brand building initiatives including promotions and advertising
• Develop and execute meaningful new product innovations that will drive brand development and growth
• Manage ongoing business, including analysis of business results, budgeting, SKU management, financial forecasting and reporting, etc.
• Work closely with key cross functional partners to ensure brand strategies drive closely linked sales strategies and communications
• Innovate, explore, and test new marketing ideas in an environment where creativity and experimentation are encouraged

Business Analysis and Realization

• Conducts in depth analysis of market (category), consumer, and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization. 
• Conducts ROI analysis to monitor, improve and deliver optimum DME (ATL focused) efficiency, under the supervision of his or her manager;

Brand Marketing and Business Planning

• Develops consumer and customer insight-driven brand marketing programs under the supervision of his or her manager.
•  Builds long and short term brand portfolio growth plans to achieve the brand growth targets. 
• Translates regional marketing strategies and priorities into brand strategies and business plans that match with the company capabilities.

Team Capability Management and Development

• Be accountable for coaching and developing direct reports.
• Be responsible and committed for the training and development plan for him/herself and his/her team. 

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 

• Strong leadership skills
• Strong thinking & problem solving capabilities
• Strong analytical abilities
• Ability to nurture and contribute to innovation and creative solutions
• Strong ownership to be accountable for sales and income results and the success of initiatives
• Strong verbal and written communicator to wide breadth of audiences including senior management
• Strong functional marketing expertise
• Passion for winning in the marketplace

Education/Experience: Bachelor’s Degree in Marketing, Business, or other related course. MBA is an advantage.

Experience:

• At least 12-15 years working experience in brand management role in the marketing department in international FMCG companies.
• Solid marketing experience in managing one or more brands and multiple countries
• Must have solid marketing experience in managing one or more brands including innovations

Language Skills

• English: Proficient oral and written English communications (skillful business memo writing, business presentations, and daily communication with English-speaking peers and external partners)

Computer Skills

• Skillful usage of Microsoft Office software in business documents development and presentation, including Word, Excel and Powerpoint;