Sr Mgr Marketing APAC

Posted Date:  Dec 1, 2023
Requisition Number:  120044

Senior Manager Marketing, Asia Pacific (based in Singapore)




As APAC Marketing Manager working at the company, you will play a leadership role throughout the corporation. Working in Brand Management at company’s means being more than just a marketer, it means being a total business owner. You will lead iconic national brands, identifying consumer, shopper, and customer insights and executing marketing plans that will grow your brand and set it up for future success.


To effectively perform his or her duties, the marketing manager must be proficient in all of the following key qualities as defined by the Company: 

  1. Leadership
  2. Problem Solving
  3. Communication
  4. Initiative and Follow-through
  5. Accountability
  6. Collaboration
  7. Creativity
  8. Technical Mastery



Major Duties/Responsibilities: 


Summary of major duties:

Brand Marketing and Business Planning

  • Develops consumer and customer insight-driven brand marketing programs under the supervision of his or her manager.
  •  Builds long and short term brand portfolio growth plans to achieve the brand growth targets. 
  • Translates regional marketing strategies and priorities into brand strategies and business plans that match with the company capabilities.


Marketing Execution Leadership and Management

  • Developing and implementing Annual Business Reviews and Marketing Plans based on strong consumer insights
  • External and internal assessments of the business environment, competitors, customers, market trends, and implications to our brands
  • Work with consumer insights teams to direct consumer research and ensure that key insights and learnings are captured, and actions taken.
  • Lead the development and execution of brand building initiatives including promotions and advertising
  • Develop and execute meaningful new product innovations that will drive brand development and growth
  • Manage ongoing business, including analysis of business results, budgeting, SKU management, financial forecasting and reporting, etc.
  • Work closely with key cross functional partners to ensure brand strategies drive closely linked sales strategies and communications
  • Innovate, explore, and test new marketing ideas in an environment where creativity and experimentation are encouraged


Business Analysis and Realization

  • Conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization. 
  • Conducts ROI analysis to monitor, improve and deliver optimum DME (ATL focused) efficiency, under the supervision of his or her manager;


Team Capability Management and Development

  • Be accountable for coaching and developing direct reports.
  • Be responsible and committed for the training and development plan for him/herself and his/her team. 



Minimum Education and Experience Requirements: 



Bachelors Degree; MBA preferred



  1. At least 10 years working experience in brand management role in the marketing department in international FMCG companies.
  2. Solid marketing experience in managing one or more brands and multiple countries