Specialist SRGM - Pricing Strategy

Job Title                                      Specialist, SRGM – Pricing Strategy

Reports to                                  Sr. Supervisor, SRGM – Pricing Strategy

Department                          Finance

Job Location                        Providencia, Guadalajara

Summary

The Specialist, SRGM Pricing Strategy will support the creation and implementation of a net price realization strategy and approach that maximizes total value creation within Hershey’s Mexico portfolio, with specific focus on either the packtype lens or the category lens (chocolate, spicy and grocery), all in context of the overall HSY 3-year strategic pricing plan.  This will include executing complex analyses that enable the development of insights-based, consumer-back recommendations on strategic pricing, price/pack architecture, and mix-driving initiatives.  This will require strong collaboration with other functions including Marketing, Trade Marketing, Finance, Category Management, Insights, and Supply Finance. This is an exciting opportunity to help achieve Hershey’s ambition of having a best-in-class, Strategic Revenue Growth Management function.

This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, and strong business and financial acumen.

Responsibilities:

Executes complex and comprehensive analyses to support the development of short-term pricing moves (Price increase annual process) and long-term pricing strategy recommendations that drive value creation and deliver on Hershey’s Mexico. portfolio/package-type business objectives (e.g., share vs. profit, innovation, mix improvement)

Analyzes brand price positioning and impact of price gaps in order to optimize pricing vs. competition

Analyzes pack size ratios in order to establish effective pack/price curves, also investigating creation of new packs to address channel and/or occasion-based white-space opportunities. Analyze SKU and packtype profitability with the objective of presenting proposals to improve the company's profitability.

Monitors in-market pricing in order to proactively identify, and therefore minimize, opportunities for, or instances of, marketplace disruption (Nielsen, Iscam and Scan track)

Assists in the development, management, and execution of performance management processes, including standardized KPI reporting for planning and business review purposes

Minimum knowledge and skills

•           Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations

•           Strong analytical skills and business / financial acumen

•           Strong collaboration and communication skills

•           Problem-solving mentality, intellectually curious, and strong critical thinking skills

•           Entrepreneurial skills and style

•           Ability to prioritize and manage multiple projects and initiatives simultaneously

•           Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances

•           Strong working knowledge of SAP is a plus

Education

•           BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent

Experience

•           3+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)

•           Ideally experience in Finance, Marketing, Sales, or analytical function (e.g., Category Mgmt)

•           Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred