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Sr Demand Planner

Posted Date:  Nov 10, 2023
Requisition Number:  120458

Sr. Demand Planner

Location: Zapopan



Responsible to execute and monitor the forecast plan through by Hershey Company collaborative planning process aligned with the financial and operative objectives ensuring the quality and consistency of the input/output data or information and maintaining always informed/updated to all the different stakeholders and/or involved areas. Likewise, this position must review and analyze the behavior of the demand with a regular basis to easily detect any kind of variations in its strategic (mid/long term) horizon, and then impact those in the forecast. The Sr. Demand Planner is also accountable for the construction of the global sales baseline (for the categories in charge) using statistics models and sensing based on historical data. Also is responsible of the calculation, follow up & root-cause analysis of the forecast mean percentage average error (n-1, n-2 and n-3) and to maintain updated and clean the ERP (SAP APO) planning books.



  • Weekly review of the demand in an strategic horizon, trying to detect at the earliest convenient variations or unexpected behaviors, which should be aligned with comercial areas in order to validate the reasons and if the plan should be adjusted.
  • Construction of the baseline for the global sales forecast with the help o statistical software tool and aligned to the company´s planning process.
  • Manage and moderate the montly planning meetings to review the planned volumes for following months with each key customer account and with the the brands owners.
  • Report and follow up of área KPIs: WMAPE (Process and ERP), BIAS and Dispersion.
  • Set everyweek the SAP APO planning book with  an 18 months (at least) rolling forecast that considers the latest inputs or variations, and mantain the master data always updated and clean.
  • ABC classification of products according to importance for the business and volume of sales.


Knowledge, skills and abilities required

  • English language proficient
  • Statistics and forecasting knowledges
  • Supply Chain overview undestanding
  • MS Office (Excel, Word, PPT) –  Mastery of the tool (Excel test must be required)
  • Basic knowledge on SAP ERP – R3/APO
  • Statistical modeling software desirable.
  • Skills: pro-active, organization, self-learning, working under pressure,      team-work, adaptability, effective communication, frustration tolerance and customer focus driven.



Industrial Engineer or similar.



3 to 5 years of experience in planning with high developed skills for data base analysis and management




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