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Director Marketing, Pirate's Booty & Permissible Kids Snacking

Posted Date:  Jul 17, 2026
Requisition Number:  129713

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Job Overview

Location of Job: Hershey, PA

Note: We will consider remote candidates, preferrably east coast and/or within driveable distance to Hershey, PA to be in office monthly.

 

About The Hershey Company

 
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
 
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
 
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
 
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
 

How will you fit in the big picture?

 
The Director Marketing, Pirate's Booty & Permissible Kids Snacking will lead the growth strategy for one of the most beloved brands in better-for-you snacking. This leader will shape the future of Pirate’s Booty by driving brand equity, consumer engagement, innovation, and business performance. Working across Commercial, Sales, Insights, R&D, and agency partners, this role will translate consumer-centric strategies into impactful marketing programs that deliver sustainable growth and strengthen Pirate’s Booty’s leadership position within permissible kids snacking.

Accountabilities

What will you do?

 

  • Lead the development and execution of annual and long-range brand strategies that drive sustainable growth, household penetration, and market share gains.
  • Serve as the brand and category expert, leveraging consumer, shopper, competitive, and retail insights to identify growth opportunities and guide strategic choices.
  • Partner closely with Commercial and Sales teams to translate brand strategy into customer-facing growth levers, activation plans, and distribution priorities.
  • Influence business performance through stewardship of marketing investments and collaboration with cross-functional partners to drive sales and share growth.
  • Lead cross-functional teams from insight generation through innovation, commercialization, and in-market execution.
  • Develop and inspire high-performing talent by creating an environment of collaboration, capability building, and accountability.

Minimum Education & Requirements

Education: Bachelor’s degree required; MBA preferred
 
Experience:
  • 10+ years of progressive experience in brand management, consumer marketing, or related commercial leadership roles.
  • Demonstrated success building consumer brands, driving innovation, and delivering measurable business results. Experience within better-for-you, salty snack, or permissible kids snacking categories is preferred.
  • Strong strategic, analytical, and financial acumen with the ability to make data-driven decisions.
  • Proven ability to influence and lead cross-functional teams within a matrixed organization.
  • Exceptional communication, storytelling, and leadership capabilities.

 

 

 

 

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.


Nearest Major Market: Harrisburg

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