Analyst Customer Marketing MEA

Position Title: Customer Marketing Analyst, MEA

Work Location: Dubai, UAE

Work Arrangement: Hybrid (3 times a week working in the office)

Summary:

The role will be reporting to the Senior Business Development Manager and work closely with Sales/ Marketing team. Candidate will act as coordinator and support in the consolidation of the reports at regional level, executing Marketing and Sales strategies to drive the success of effective plans and promotional activities of the company.

• Candidate will be responsible for extracting insights from Customers sell in and sell out database and formulate as appropriate.
• Analysis of aftersales business performance for both service and parts; looking at market trends to identify opportunities in both B2C as well as B2B verticals, to support strategic business decision-making and revenue maximization.
• Metrics and Reporting: Establish key performance indicators (KPIs) for customer marketing initiatives and regularly report on campaign effectiveness. Use data insights to make informed decisions and adjust strategies accordingly.
• Conduct post evaluations of Promotions, activations, innovations launch, and visibility initiatives.
• Manage all vendors, delivery, and quote management plus processing PO’s.
• Working in partnership with the sales/marketing team to identify risks and opportunities to calculate size of prize and make recommendations on opportunities to close gaps. New customer development set up, end to end process.
• Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory and ordering to balance supply & demand while minimizing inventory losses.
• Work closely with product, sales, and customer support teams to ensure a cohesive customer experience. Align marketing efforts with product launches, updates, and sales initiatives.
• Manage portfolio by channel including changes: discos, weight outs, replacements and formulas.
• Work on Customer selling decks on New promo ideation/Innovations/Activations
• Deliver activation across Path to Purchase:

• Activation big idea based on path to purchase touchpoints to communicate at the right place at the right time.
• Tailored messaging/mechanics to tie into consumption needs and occasions.

Major Duties/Responsibilities: 

Marketing Execution and Management

• Assists Trade Marketing Manager in implementing the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. 
• Work with sales on Monthly/ Quarterly Planning on Promotions, Activations, JBP
• Work on MSL based on current and future shelf allocation.
• Work on Planogram/Enhanced Visibility guideline for primary/secondary and adjacent placement
• Advertising– participates in deployment of shopper campaigns across in-store touch points.
• In-store activations – drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take & conduct mystery shopping to review brand visibility in stores.
• Compliance/Tracking:

• Biweekly connects with distributor to ensure plan translates into execution.
• Promo tracker for close monitoring to take actions on fixing issues or further enhancing execution.

Business Analysis and Realization

• Innovations & Seasons performance evaluations
• Promo ROI calculation to understand best performing activations from both ICS and profitability perspective for optimal return.
• Use customer Sell In & Sell out results to understand actual performance and track impact on base business/market share.
• Assess activation type and touchpoints to gauge the most efficient one meeting our KPI’s.
• Devise by channel promo plans strategic vs tactical based on key objectives of either driving penetration and velocity.
• Identifying channel specific & trade opportunities through selective NPDs and seasonal items
• Innovation business case – work with sales and marketing on size of prize calculation, Category, pricing, distribution targets/ RTM strategy

Coordinate and consolidate distribution updates. Prepare sales trends and activation tracking. 

• Track and issue monthly progress reports by client & by brand based on plans including sales analysis and trends reports i.e.: Scorecard
• Prepare Best Practices – quarterly.
• Prepare PPT presentations for business meetings.

Client and Portfolio Management

• Product portfolio management by channel:

1.Responsible for communicating to all internal projects and adjustments in portfolio to Sales Team in conjunction with Marketing and Supply Chain.

2.Responsible for allowing SKUs to be invoiced in a timely manner by updating the portfolio quarterly. Once the portfolio is updated, must communicate regarding updates needed to be provided to SRA team to assess SR accuracy and plans for items that are not registered

3.Governance process: Lead the Governance approval, according to current process, for substitute and Line Extension SKUs.

4.Responsible for Data Management: In charge of delisting, vendor and Distributors setup and container builder management.

• Price List Management with stakeholders
• Annual portfolio assessment by channel
• New client set-up, end to end process

Minimum Education and Experience Requirements: 

Education:

• Bachelor’s degree in marketing, Business Administration or related fields He or she must know and understand current trade trends, market conditions and sales enablers through continued education and training.

Experience:

• Minimum of 1-3 years’ experience in trade marketing or sales where the candidate can articulate experiences in leading executions of a cross functional team.
• Experience managing Saudi and UAE markets.