Sales Intelligence Manager

Position Title: Sales Intelligence Manager    

Reports to Title: Trade Marketing National Manager

Dept. / Function: Sales          

Location: Jalisco

Summary:

The Sales/Business Intelligence Manager will be responsible for transforming data into actionable insights that drive business growth, inform strategic decision-making, and ensure flawless execution in the marketplace.  This role will serve as a strategic partner across Sales, Marketing, Finance, and Supply Chain, ensuring decisions are grounded in robust analysis and holistic understanding of the consumer, shopper, and customer.

Major Duties / Responsibilities:

• Data Analytics & Insights Generation
• Land input from RGM & OBPPC in Action per Channel/Customer
• Tools, Systems & Best Practices (Power Bi, AI, Data Collection)
• Perfect Store

knowledge, skills and abilities required:

1.         Data Analysis and Business Intelligence 

• Act as a data champion across organization, with Strong Knowledge in current tools and future (Power Bi, Tableau, Sol, Excel, AI, etc)
• Proven Ability to translate data into actionable commercial insights supporting Sales Marketing and Supply Chain, and ensure of Fact-based decision-making.
• Deep Understanding in FMCG industry dynamics, how information connects with main FMCG capabilities, RGM, OBPPC, Perfect Store and IBM.
• Skilled data governance, quality assurance, and standardization of reporting processes.

2.         Monitor Market Dynamics, category/channel shifts and competitive landscape to anticipate opportunities and Threats

• Experienced with syndicated data sources (Nielsen, Kantar, Scintilla, Customer CRM)
• Multifunctional influence across areas to ensure Hersheys development through triple win. Customer, Consumer and Category.

3.         Perfect Store & Commercial Excellence.

• How strategy looks like per Channel, Customers and Shoppers profile, implemented in the store.
• Strategic Segmentation, translate OBPPC, RGM and Brand in clear picture of success.

4.         Effective Communicator.

• Excel in Storytelling to influence and inspire to win.
• Multifunctional connected online and offline skills to engage key stakeholders.
• 5.         Leadership & Talent Development
• Lead, inspire, and develop a high-performing brand team.
• Act as a culture carrier and role model for company values.
• Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.

Key Skills & Competencies

Strategic thinker: ability to balance long-term vision with short-term execution.

Advanced Analytics (Machine learning & predictive models)

Commercial acumen: strong P&L and business management skills.

Consumer empathy: passion for understanding people and culture.

Creativity & innovation: ability to inspire breakthrough ideas.

Influencing skills: navigate global matrix organizations and align diverse stakeholders.

Leadership: proven track record of building and motivating teams.

Agility: thrive in dynamic, fast-paced FMCG environments.

Education:     

Bachelor’s degree at minimum.

Experience:   

10 years in similar role.

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