Category Analyst C-Store

Job Location: Hershey, PA

 

Why Hershey? 
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future. 
From the beginning, Milton Hershey believed that if you do good, you’ll do well. By doing what we do best—from our delicious snacks to spreading goodness in our communities—we bring people together. 

The spirit of creating human connections that motivated our founder over 125 years ago remains the driving force that inspires our 18,000 employees today.  And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us—from consumers and shareholders to our partners and employees—remains vital to the future of our children, our communities, and our business. 

Why Category Management?

On the Hershey Category Management Team, our vision is clear; to be the indispensable partner for customers by using Hershey’s curated resources to deliver actionable insights and incremental growth. As a member of this team, you will leverage the spirit of joint creation and provide best-in-class expertise to support the success and continued growth of the category within your customer team(s).

We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone.  We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.

If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking with an industry leading customer – this is the team for you!

Summary of Role 
Responsible for acting as the Category Analyst to key retail partners, including buyers, category management team, providing category level support and analysis to Sales Partners, working both internally and externally to drive consistent topline/net sales growth/share targets. Assesses trends, analyzes data, and identifies key customer opportunities consistent with shopper and P&L strategies. Acts as the Category/Customer Expert in co-creating strategic business plans.

Collaboratively work with the customer team to uncover insights and build action plans to drive profitable market share growth.

What You’ll Do
- Acts as the Category Expert to ensure the execution of the Strategic Business Plan to make topline sales plan, net sales goals and achieve sales share targets. This includes using tools and data to ensure the execution of the support strategic business plan.
- Supports Category Management Department to ensure corporate objectives and distribution goals are met through tools such as, but not limited to, Circana (IRI), Circana Scan Panel, MSA, Numerator Insights (Data).
- Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
- Effectively penetrate internal and external stakeholders horizontally and vertically to align on category initiatives.
- Perform line reviews and build planograms using JDA to support incremental category growth.
- Perform and analyze routine reports on performance and distribution using tools such as Mekko PPT Charts, PowerBI (Consume Dashboards), Excel.
- Create Category Management department efficiencies by improving tools used by the retail sales field.

What You’ll Need to Succeed
Education:
Bachelor’s Degree Required

Experience:
Category Management and/or CPG Sales experience (1-2 years)

Skills:     
- Display a strong drive for results and excellent communication skills.
- Display strong technical aptitude shown through data analysis capabilities.
- Have a strong drive to continuously develop your analytic abilities and to learn how to leverage the best tools to support it.
- Demonstrate strong problem-solving capabilities.
- Knowledge of consumer sales industry trends and working knowledge of the category management process.

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