Manager Shopper Solutions, Large Format

Manager Shopper Solutions, Large Format

ROLE OVERVIEW:
The large format Strategist will develop and deliver best in class strategies and capabilities to advance our goals. They are a Category Leadership subject matter expert responsible for informing and influencing 1 – 3 year strategy creation through the analysis of syndicated data, loyalty card data, consumer insights, shopper research, and planogram insights.  

MAJOR RESPONSIBILITIES:

• Act as subject matter expert to advance Hershey’s objectives to achieve topline sales plan, net sales goals, share and distribution targets
• Collaborate with internal cross functional partners on the development of annual portfolio and shelf strategies
• Develop macro space planning playbook to win today and plan for growth for tomorrow, enhancing our consultative partnership with retailers, penetrating all silo’s (store planning, merchants, operators, tech, etc.)​
• Consult and advise subset of Category Leadership customer teams on insights, strategies and recommendations to maximize aisle productivity  
• Create planograms for advanced initiatives, including clustering and virtual reality testing

• Create Category Leadership department efficiencies by creating and improving tools and resources used by Category Leadership field sales teams to execute strategies

• Identify experiential opportunities to unlock next generation space acquisition across the entire portfolio and all customer touchpoints​

 EDUCATION: Bachelor's Degree Required

EXPERIENCE/SKILLS:

• Minimum 5+ years experience in Category Management and/or customer sales​

• Ability to build dynamic relationships with Key Decision Makers and comfortability interacting with decision makers at senior levels of the organization.​
• Ability to collaborate with cross functional partners internally, to leverage insights to activate and push out solutions across the enterprise​

• Strong knowledge of Category Management principles
• Advanced space planning/JDA capabilities
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Analytical skills and the ability to extract insights from complex datasets
• Proven ability to build a compelling story and explain insights to individuals with different levels of knowledge on the subject

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