Strategist Center Store

Strategist Center Store
Remote

ROLE OVERVIEW:
The Center Store Strategist will develop and deliver best in class strategies and capabilities 
to advance the Take Home business. They are a Category Leadership subject matter expert 
responsible for informing and influencing 1 – 3 year strategy creation through the analysis of 
syndicated data, loyalty card data, consumer insights, shopper research, and planogram 
insights. 

MAJOR RESPONSIBILITIES:
• Act as Center Store subject matter expert to advance Hershey’s Take Home business to 
achieve topline sales plan, net sales goals, share and distribution targets
• Collaborate with internal cross functional partners on the development of annual portfolio 
and shelf strategies
• Develop macro space planning playbook to win today and plan for growth for tomorrow, 
enhancing our consultative partnership with retailers, penetrating all silo’s (store planning, 
merchants, operators, tech, etc.)
• Consult and advise subset of Category Leadership customer teams on Center Store 
insights, strategies and recommendations to maximize aisle productivity 
• Lead GCIC Center Store content creation and present as the subject matter expert, 
influencing across all levels of external business partners and key decision makers 
• Create planograms for advanced initiatives, including clustering and virtual reality testing
• Create Category Leadership department efficiencies by creating and improving tools and 
resources used by Category Leadership field sales teams to execute Center Store strategies
• Identify experiential opportunities to unlock next generation space acquisition across the 
entire portfolio and all customer touchpoints

EDUCATION: 
Bachelor's Degree Required

EXPERIENCE/SKILLS: 
• Minimum 5+ years experience in Category Management and/or customer sales
• Ability to build dynamic relationships with Key Decision Makers and comfortability 
interacting with decision makers at senior levels of the organization.
• Ability to collaborate with cross functional partners internally, to leverage insights to 
activate and push out solutions across the enterprise
• Strong knowledge of Category Management principles
• Advanced space planning/JDA capabilities
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Analytical skills and the ability to extract insights from complex datasets
• Proven ability to build a compelling story and explain insights to individuals with different 
levels of knowledge on the subject