Cat Strategist Target Salty Advisor

Category Strategist Target Salty Advisor

Job Location: Minneapolis, MN

Summary

The Category Strategist Target Salty Advisor will leverage insights and the category management toolkit to meet and exceed Hershey and Target's financial objectives.  The Category Strategist will be an expert in the pervasive application of insights to fuel growth and drive thought leadership across several snacking categories. Key to the role is synthesizing business trends, competitive trends, shopper insights, financial insights, and Hershey gold standards to identify opportunities and develop solutions to drive conversion and guest satisfaction across the entire shopping journey, including brick-and-mortar and the digital shelf.

Responsibilities

• Acts as the category expert to support Target in executing strategic business plans to hit Joint Business goals for topline sales, net sales, margin, digital penetration, and category share targets.
• Guides and Consults with the broader Target team to uncover insights and build action plans to drive profitable market share growth.  Effectively penetrates internal and external stakeholders horizontally and vertically to align on category initiatives.
• Act as the indispensable strategic partner, driving projects to achieve Hershey and Target’s financial objectives. Uncover potential growth opportunities for both the category and Hershey.
• Display powerful storytelling ability to bring initiatives to life through traditional category management tools including, but not limited to, JDA, IRI syndicated data platform, Numerator, and external resources, to ensure the execution and support of strategic business plan. 
• Drive best-in-class digital execution to accelerate our penetration and be the conduit to improve the digital shelf in partnership with the Target Site Merch Team by influencing search, item attribution, digital shelf architecture, and category white space opportunities.
• Collaborate with the internally at Hershey to advance reporting, space planning, and process capabilities to create team efficiencies.

Qualifications

Education: Bachelor's Degree Required

• 3-5 years of Consumer Product Sales and/or Category Management
• Experience in JDA Space Management
• Ability to build dynamic relationships with the customer across business units
• Technical Skills, Analysis & Problem Assessment
• Proven abilities in the art of capturing the audience through Storytelling
• Team player who will work across desks during crunch times

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
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To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.