Sr Director Sales Target & Natural
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
Location: Minneapolis, MN
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit in the big picture?
The Hershey Company is seeking our next Senior Director Sales, to profitably grow Hershey’s business at Target. This position represents the primary interface for Hershey with this customer. This leader is accountable for delivering revenue, sales activity margin, and market share targets as an integral part of the food class of trade. It will directly manage the sales, forecasting, revenue management and customer marketing resources that support Hershey’s business for Target and indirectly lead the cross-functional resources (i.e., Sales Finance, Operations).
This role demands excellence across the key fundamentals of account management related to delivering strategic business results for the customer, shopper, and Hershey organization.
What will you do?
• Ensure the development of key objectives including Sales, Sales Activity Margin, and Market Share, and deploy resources and activities to successfully achieve Hershey's goals for Target.
• Lead the holistic omnichannel strategy in collaboration with the customer and internal partners. Drive Joint Business Planning (JBP), including coordinated investment of trade, WASTE, and media (Roundel) to deliver profitable growth.
• Call on senior executives and management at Target and across relevant divisions to secure distribution and merchandising, negotiate sales programs, and develop strategic business plans grounded in consumer and shopper insights.
• Develop sales and marketing objectives and strategies that support priority brand positioning, brand equity, and marketplace initiatives based on a comprehensive understanding of products, competition, and consumer and shopper behavior.
• Oversee development of the customer's annual business plan, strengthen brand equity, and profitably grow market share through deep consumer and shopper understanding.
• Lead a direct and indirect team to achieve customer goals by maximizing sales performance through:
- Elevating Target USA's presence and influence within the Hershey organization
- Ensuring rigorous planning processes are established and consistently followed
- Monitoring sales performance, trade spending, and market share
- Setting sales targets and providing support to achieve them
- Coaching, developing, and onboarding sales team members
- Sharing best demonstrated practices across the team
Minimum Requirements
- Education: BS/BA in Business Administration or equivalent experience
- Experience: 13+ years of progressive sales and/or marketing management experience; experience with establishing strategic relationships with key customers
The anticipated base salary range for this role is $210,800 to $263,500 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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Nearest Major Market: Minneapolis
