Assistant Manager Marketing - Reese's

Job Title: Assistant Manager Marketing – Reese’s

Location: Mississauga, Ontario

The Hershey Company

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada.  The Hershey Company is one of Canada’s leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day.  Major Canadian brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today. 

Our mission is to create a world class environment that attracts, develops/grows and retains world class people.  We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives.

Hershey Canada is proud of our top 100 position on Forbes Canada’s Best Employers 2021 List and Forbes 2021 World’s Top Female Friendly Companies.  We have also been recognized as Greater Toronto Top Employer’s for 2022, Canada’s Top 100 Employers for 2023, and Canada’s Most Admired Cultures 2021-2022.

Position Summary

The position will be responsible for assisting the Marketing Manager in the comprehensive management of the Reese’s Brand Portfolio to achieve growth targets.  Responsibilities include assisting with: brand building initiatives including promotions and/or advertising, monthly business reviews, developing and executing strategic marketing plans, monitoring brand sales, profitability and expenditures (budget management), participating with cross functional teams to develop and commercialize successful new product innovation & day to day management of team priorities and ad hoc requests.

What will you do?

• Leading cross-functional teams on commercialization projects, ownership of critical path, team accountability, Gate process, proactively flags risk with solution-focused mindset

• Supports MM in development of Strategy 3-5 year

• Supports MM in consumer, shopper, category insights in collaboration with insights team -proactively driving these insights into actions to drive the business

• Collaborates with Sales Strategy & Shopper marketing on G2M launch of program, including providing IMC plan, product spec, images, samples and other marketing inputs to support sell-in story

• Supports Field Sales in the development and execution of retail programs (coupons, focus sell, etc.)

• DME budget management, budget planning for upcoming years & in-year mgmt.

• Supports MM in graphic development, briefing agencies and approval process

• Close collaboration with OMNI team on holistic communication strategy & asset planning

• Coordinate effectively with agency partners and internal teams

What we Need

• Strong verbal and written communication skills with experience across a wide breadth of audiences

• Overall business knowledge and holistic general management approach

• Strong leadership skills – ability to manage and collaborate with cross-functional teams

• Project management experience (timelines, budgets)

• Superior strategic thinking and planning coupled with outstanding analytical abilities

• Ability to use creative problem solving / innovative solutions approach
  Demonstrated ability to be accountable for sales and income results

• Experience with P&Ls/Cost accounting

• Lifelong learner and potential to be a strong people developer

• Ability to thrive in a constantly evolving environment

• Willingness to be a part of a high performing team that works hard and has fun!

• Proficient in MS Office Suite (Word, Excel, PowerPoint)

• Marketing / Brand Management experience strongly preferred

Qualifications

• Post secondary education – Business degree or equivalent experience with a marketing or related major preferred

• A minimum of 1 year of progressive brand management experience, preferably in Packaged Goods industry or similarly disciplined industry

Location: Benefits and Perks of Working at Hershey Canada:

• Of course… exposure to some of the finest chocolate and non-chocolate confectionery products.

• Health and Wellness Reimbursement program as well as other great employee benefits.

• Corporate social responsibility programs - because we should leave the world a little better than we found it

• Fantastic reward and recognition programs.

• Flextime with required core working hours of 9:30 am to 3:00 pm.

• Working in a LEED certified and open concept environment.

• Working for a company recognized as one of the best in the GTA!

Get to know us more on our LinkedIn: Hershey Canada Inc.

Hershey Canada's Head Office is located in Mississauga, Ontario.  The location is LEED (Leadership in Energy and Environmental Design) certified and has been custom designed to reflect Hershey's tradition of teamwork with a focus on a productive and open workflow environment.