Associate Manager, Consumer Connections - Mississauga

Job Title: Associate Manager, Consumer Connections 
Location: Mississauga

Work Setup: Hybrid 

The Hershey Company:

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position as Forbes Canada’s Top Employer. We’ve been recognized as a Greater Toronto Top Employer’s for the 5th consecutive year. We’ve also been named as a Great Place to Work for 2024 - 2025!

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

About the Role:

The Associate Manager, Consumer Connections plays a critical role in Hershey’s ambitious brand building agenda, uniting media, creativity and capabilities to turn marketing investment into brand growth. This role will lead a number of key enablers such as corporate and team budget management, marketing intelligence, owned media (website and organic social) and the marketing planning cycle.This role also supports initiatives led by the Senior Manager, including agency management, media measurement, learning and development and marketing technology.

What will you do:

• Consumer Connections: Support Senior Manager in the execution of key initiatives including agency management, media measurement, learning and development and marketing technology

• Marketing Investments:

  • Lead DME governance processes including budget allocation, ongoing adjustments, and risk/opp management to ensure delivery of corporate target

  • Own all processes for Consumer Connections budget management including supplier payments, monthly planning and reconciliation

• Marketing Intelligence:Track and communicate marketing communications performance including share of voice, social listening, competitive activity and other relevant trends/research

• Marketing Planning:Lead all elements of the Marketing annual planning cycle, including business review, budget allocation and brand plan presentations as well as quarterly team meetings

• Owned Media: Oversee strategy and execution for Hersheyland.ca brand website, as well as enabling ongoing communication through other owned social media channels

What we Need: 

• Superb communication and presentation skills, with the ability to engage and influence stakeholders at all levels
• Strong planning, prioritization, and coordination skills, capable of managing multiple workflows while fostering positive relationships
• Analytical thinking and insight generation, distilling information into clear, actionable recommendations
• Commercial judgment and decision‑making, able to assess risks, identify opportunities, and balance competing priorities
• High ownership, reliability, and attention to detail, consistently delivering accurate, timely work across processes
• Learning agility and problem‑solving mindset, quickly absorbing new tools, systems, and approaches
• Positive, proactive attitude and high energy, contributing to a productive and collaborative team environment

Experience & Education: 

• Bachelor’s degree in business, marketing, or comparable field
• 2-4 years of experience in a marketing or advertising role, either on the client or agency side