Note: If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Associate Manager, Salty & BFY

Posted Date:  Oct 28, 2026
Requisition Number:  130938

Location: Mississauga, ON

About the Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How Will You Fit in the Big Picture?

As a critical member of the Hershey Canada sales team, the CSE will be responsible to profitably grow Hershey Canada’s business and as part of the Better-For-You Snacks team, to achieve the assigned objective/plan, including gross sales, net sales, market share and profit contribution.

What Will You Do?

•    Build and execute annual customer business plans, including new-product listings, permanent distribution and promotional calendars.
•    Use customer, category and market data to identify opportunities and create persuasive selling stories.
•    Forecast sales, set targets and develop one- to three-year growth plans.
•    Create and deliver clear, high-impact sales presentations with cross-functional partners.
•    Own customer promotional and merchandising strategies.
•    Partner with customers, distributors and brokers to expand brand presence and grow sales.
•    Work with Marketing and other partners to ensure new opportunities support Hershey brand strategies.

Minimum Education & Requirements

•    Education
Bachelor’s degree required

•    Experience
One to three years of progressive sales experience in consumer packaged goods or a related field.

•    Required qualifications
Strong Microsoft PowerPoint and Excel skills.
Experience analyzing data and translating insights into a clear customer story.
Knowledge of the Canadian retail landscape.
Strong presentation, written communication, verbal communication and negotiation skills.
Demonstrated customer relationship management and cross-functional collaboration skills.
Ability to forecast supply requirements and promotional trade in a changing environment.
Ability to manage details, prioritize multiple assignments and work independently in a fast-paced environment.

•    Preferred qualifications
Experience in the snack food category.
Experience using Nielsen data.

•    How you work
You think strategically and challenge the status quo.
You bring an entrepreneurial, forward-looking mindset.
You build productive relationships across functions.
You are committed to continuous personal and professional development.