Associate Manager Sales Planning

Job Title: Associate Manager Sales Planning

Location: Mississauga

Work Setup: Hybrid (3 days in the office, 2 days at home)

The Hershey Company:

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position as Forbes Canada’s Top Employer. We’ve been recognized as a Greater Toronto Top Employer’s for the 5th consecutive year. We’ve also been named as a Great Place to Work for 2024 - 2025!

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

About the Role:

Associate Manager, Sales Planning plays a critical role in enabling Hershey Canada’s commercial success. This position is responsible for integrating sales insights into business planning cycles, optimizing in-year execution, and driving future capabilities that support strategic growth. You’ll work cross-functionally with Sales, Marketing, Demand Planning, Supply Chain, and Commercial Planning teams to ensure that Sales is represented with clarity, consistency, and strategic foresight. You will act as the primary sales planning contact for assigned sales teams, leading discussions on planning outlook, and facilitating activities that support accurate, strategic forecasts and plans.

You’ll collaborate closely with:

• Customer Sales Teams
• Demand and Supply Planning
• Brand Teams

What will you do:

Lead Today – In-year Planning & Execution:

• Lead discussions on planning outlook to support accurate, forecasting, strategic plans, and in-year plan achievement
• Translate customer strategies and forecast-drivers into actionable insights. Develop and publish short-term planning reports that summarize the sales outlook, performance drivers, risks, and opportunities across customer segments
• Represent Sales in monthly cross-functional business meetings, providing updates on forecast changes, performance trends, and strategic implication

Create Tomorrow – Strategic Insight & Process Improvement

• Strengthen forecasting and planning practices by leveraging business intelligence tools (e.g. PowerBI) to deliver timely insights, with a focus on improving forecasting visibility and accuracy for merchandizing display vehicle programs
• Streamline communication of sales insights across internal planning forums, ensuring alignment with marketing and commercial strategies

Build the Future – Capability Development

• Innovate planning tools and processes that improve agility, accuracy, and usability of insights across teams
• Lead or support strategic projects that enhance Sales Planning capabilities and enable long-term success

What We Need: 

• Strong influence, negotiation, and empathetic listening skills
• Analytical mindset with the ability to translate data into clear, actionable insights
• Strategic thinking and ability to manage multiple complex projects
• Creativity and a process improvement mindset
• Composure under pressure and time constraints
• Ability to work in ambiguous situations and bring clarity
• Collaborative, proactive, and accountable approach

Experience & Education: 

• Education: Bachelor’s degree; MBA preferred but not required
• Experience: Minimum 3 years progressive responsibility within FMCG, including strong experiences in commercial areas of business (Sales Planning, Commercial Planning, Demand/Supply Planning, Sales, Marketing etc.) and proven track record of progressive responsibility