Key Account Executive Ecommerce

Location: Mumbai, Maharashtra , India

Job Title: Key Account Executive – Ecommerce

Summary:

The position will be based out of HO, Mumbai where the person would be responsible.
This position is responsible for Key Accounts in E-Commerce Channel. Maintaining relationships with key accounts and On-Boarding new Accounts to achieve profitable results. Benchmarking competitors and suggesting business strategies for the growth of existing / new businesses line with the objective of achieving exponential growth and profitability.

Major Duties/Responsibilities:  

Overall Sales:

•    To achieve Monthly, quarterly and Annual Business Targets for his/her Key Accounts
•    Building long term sustainable relationships with strategic account partners and negotiating favorable terms of trade with them.
•    Formulating effective sales policies and procedures specific to the ecommerce customers
•    Prepare Joint business plans (JBP) of each chain and implement the same for business growth
•    Map competition in market and their strategy on activities and products; develop and implement actions accordingly down the line

Promotions and activations:

•    Design and manage a calendar of activations and activities with the Accounts to drive sales.
•    Ensure and adhere to promotional compliance 
•    Work with brand teams to align product offers and promotions from time to time in line with brand     guidelines.
•    Plan, develop and manage exclusive range and styles specific to the Account
•    Work closely with the portals on new product launch plans

Data Analytics & Visibility: 

•    Monitoring the weekly, daily, and seasonal, and/or one-time reports
•    Maintain & Analysing sales and expense reports to improve margin, revenue, and processes 
•    Prepare annual marketing calendar for respective account 
•    Monitoring and Governing digital shelf on account & analytics compliance to maintain business hygiene 
•    Govern and maintain visibility compliance
•    Ensure Search and Cataloguing hygiene

Cataloguing and Portfolio:

•    Ensuring a perfect online Launch & Focus SKUs to grow market share
•    Ensure timely new launches through various e Commerce channels
•    Conceptualise content for the new launches
•    Ensure achievement of new launch and focus SKU targets for specific set of accounts

Supply Chain:

•    Demand Planning Coordination with Customers & SCM Team
•    Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions
•    Monitor and maintain in-stock compliance for the key account
•    Overseeing product catalogue, on-orders, initial shipping and receiving product tracking, and following-up     on all problems on a timely basis
•    Achievement of the fill rate target to ensure optimum availability to customers
•    Working with SCM SPOCs to get the best fill rate 

Claims and financials

•    Maintain the financial health of platforms for Hershey; also provisioning and execution of financial claims.

Minimum Education and Experience Requirements:

Education:    Graduate, MBA preferred

Experience:    6 – 8 years of Experience. 4-5 years E-Com FMCG experience is must